About Us

Discover Our Story

Who is the Swedish Baker?

The Swedish Baker, Geeti Persson, came to Australia’s shores 20 years ago, and with husband Paul Briggs started an event catering company which worked in the events and catering industry until COVID. When COVID happened, Geeti took the opportunity to return to her true passion; baking, following years spent creating traditional loaves in Sweden. Today, with a passion for family and community, the Inner West Swedish Baker’s artisan bread, catering, savoury and sweet baked goods bring an authentic rustic menu and fika to Melbourne.

The most important word in Swedish is ‘FIKA’, which is a concept, a state of mind, an attitude and an important part of Swedish culture. The Swedes consider that it is almost essential to make time for FIKA every day. It means making time for friends and colleagues to share a cup of coffee (or tea) and a little something to eat… Kanelbullar of course!

We are proud to be part of the Local Food Revolutions using other Farmers Market Stallholders produce in our bakery.  

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Our Purpose

Baking with Heart and Soul

At Inner West Swedish Baker, our mission is to share the joy of authentic Swedish FIKA with Australia. We craft our products with care, using high-quality ingredients while fostering community connections and empowering local staff. Every bite reminds you to pause and enjoy life’s simple pleasures.

Our Values

Craftsmanship, Community, Connection

We believe in the importance of craftsmanship, valuing quality and tradition in every baked good we create. Our commitment to community ensures we uplift and support local producers and staff, fostering genuine connections around the joy of sharing good food and experiences.

Common Queries

Frequently Asked Questions

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Join the Experience

Indulge in Our Freshly Baked Goods Today!

Explore our menu online and enjoy a taste of Sweden right at home.

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